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Paul Weyland
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LEARN HOW TO POSITION YOUR STATION AGAINST OTHER MEDIA
Tuesday, March 4, 2008
Hawaii Prince Hotel Waikiki
Mauna Kea Ballroom
7:30am – 8:45am Breakfast Buffet
9:00am – 11:45am Program
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One of the easiest ways to prospect for new clients is by going after accounts already advertising with somebody else. Why not? Someone else has already done most of the work by convincing the client to advertise to begin with. Now all you have to do is contact that client and educate him on the benefits of using your station as well. Unfortunately that prospecting strategy works both ways. While you’re prospecting other media it is logical to assume that other media are also prospecting you. To be more effective in your prospecting efforts and at the same time protect what you have on the air, you should know how to sell against other media. You should know the strengths and weaknesses of other media and you should be aware of what other media are saying about radio and television’s weaknesses. We’ll do that in this seminar. Then we’ll look at strategies to divert money local clients are spending on other media…to your station.
GET YOUR SHARE OF THE MONEY!
FREE for all HAB members with RSVP by Friday, February 29, 2008
(All employees of HAB member stations are members)
$25.00 for guests and RSVPs after February 29
Hosted parking with validation in the Prince structure
Please RSVP to your new HAB Executive Director, Stephanie Uyeda, by email stephanieuyeda@hawaii.rr.com or phone 599-1455
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BUSINESS OWNERS – TAKE THE NEXT STEP TO BROADCAST ADVERTISING
Wednesday, March 5, 2008
Hawaii Prince Hotel Waikiki
Mauna Kea Ballroom
7:30am – 8:45am Breakfast Buffet
9:00am –11:45am Program
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The session on March 5th will be for business owners who are currently using "other forms of media that is non-broadcast" such as the directories, direct mail, newspaper, etc. Paul will provide an overview on advertising and the benefits of using broadcast. Paul will educate business owners on the difference between good and bad advertising, how to calculate return on advertising investment and why price is the last thing you should sacrifice when trying to attract new customers.
CONVERT YOUR ADVERTISING $$$ TO BROADCAST
AND SEE THE RESULTS
FREE for all HAB member guests with RSVP by Friday, February 29, 2008
$25.00 for guests and RSVPs after February 29
Hosted parking with validation in the Prince structure
Please RSVP to HAB Executive Director, Stephanie Uyeda, by email stephanieuyeda@hawaii.rr.com or phone 599-1455
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